Hot Wheels Unleashed becomes Milestone’s best-selling game of all time

Milestone announced Tuesday (April 11) that Hot Wheels Unleashed is now statistically their highest-grossing game in studio history. More than two million copies of the game have been sold and more than eight million players are registered on the Xbox and PlayStation subscription service platforms.

The arcade racing title is certainly something special, especially in today’s current economy of racing game titles. It was one of our top rated reviews when it was released, and Traxion.GG later even named it one of the best racing games of 2021.

Milestone’s game portfolio also includes franchises such as MotoGP, Monster Energy Supercross and other wheel-related racing games. In 2021, Milestone partnered with Mattel to bring Hot Wheels Unleashed to the world. Almost immediately, the game was deemed a success by the developer, having become profitable in just two days of launch.

Source: Milestone

“Milestone did a phenomenal job with Hot Wheels Unleashed, and we’re thrilled that the Hot Wheels community loved the game as much as we loved making it,” said Mike DeLaet, global head of digital gaming at Mattel . “Hot Wheels has one of the most dedicated and passionate fan bases of any brand in the world,” said Luisa Bixio, CEO of Milestone. “We are proud that Mattel trusted us to bring the brand to life in Hot Wheels Unleashed and are very pleased with the response from consumers.”

Other stats revealed in the news include that all players on the title have accumulated over 900 years of gameplay since its release, plus more than a million custom liveries created and shared along with around 350,000 user-created tracks. The data also shows that the Twin Mill 2021 car is the most used car of all included in the game.

Hot Wheels Unleashed can be bought and purchased on PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, PC via Steam, and on Nintendo Switch, the base game which normally retails for $49.99.

SOURCE: Milestone

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