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How Simracing.GP is driving its community-centric vision

The league, event and community creation service Simracing.GP just reached a new milestone – 70,000 registered users.

It’s also about to kick off the Moza Racing Endurance Championship, which will see a new team- and ranking-based split system being unveiled to the public and an organizational reorganization that has just taken place.

To say that this is a pivotal moment for the now four-year-old company is an understatement.

“A few years ago I would describe myself as a hobby sim racer and not as a professional, I organized various races and championships with friends,” explains Simracing.GP founder Tomas Vaiciunas to Traxion.GG.

“It just took too much time setting up servers, counting the points and posting them on a website. Although I’m tech savvy, this part isn’t fun. I just want to race and see the championship results.

“When we started in 2019, before COVID-19, there weren’t that many platforms to organize races and if you wanted to create and own a community as a friendship group, it wasn’t easy to do.

“So we said, ‘Okay, let’s try to create something,’ and our partners believed in our idea and it was funded by software development house Nascent Works.”

Turning Tomas’ idea into a full-fledged company was a bold start. Beyond the technical challenges, without a broader sense of community, the platform would dwindle — and these don’t come overnight.

Several elements have contributed to the growth of the service, including collaborations with sim racing content creators – but beyond that, organic gatherings of like-minded competitors have formed.

“I remember Jimmy Broadbent crashing the platform early on,” said Daniel Terry, Head of Esports for the platform and also responsible for community management.

“We took the platform from alpha to beta and Jimmy did a stream. We made a Google call, had our communications prepared, knew all the times, and then within five minutes the platform crashed because it quadrupled the traffic we expected on a good day.

“I still remember how Broadbent and Mike, aka SimRacing604, ran a race to be the first to have 10,000 community members.

“Now there are almost 400 churches, some of which came out of nothing. When oNiD Racing first registered, it had 28 members. It was just friends fooling around, but now the number has grown to over 3,000.”

Besides the features accessible to all community access, it also helps in conducting professional racing e-sports. In the recent past it has worked on both the Logitech G Challenge and the Alpine Esports Series, but it had to build on those flagship series.

“A milestone was earning the trust of the WSC Group for the TCR Virtual competition, which was global and proved that we can scale,” explained Vaiciunas.

“TCR has been an eye opener for all of us,” agreed Daniel Terry, the platform’s Head of Esports and also responsible for community management.

“We had been testing our knockout competition tools in the Next Level Racing GT3 Cup, but TCR was the next level up. While we were a bit understaffed, WSC was very happy and showed that we can host regional competitions around the world and then go to Switzerland and host an event locally.”

The team plans to work with partners to create more unique leagues and competitions over the coming weeks and months. However, this is done without his talisman of three and a half – Steven Worrell.

The now ex-CEO leaves to take on new challenges and is recruited elsewhere for a new job. This has resulted in a revised structure within Simracing.GP, with founder Vaiciunas now taking on the role of Managing Director and Terry and Adam Eley, Head of Sales and Marketing at SGP, taking on higher positions.

“We wish Steven all the best,” said Vaiciunas.

“Even though we’ve broken up now, hopefully our paths can cross again one day – it’s a small world, isn’t it?”

“It’s fair to say there isn’t a single one of us who isn’t really sad that Steven is going, he’s been a huge part of SGP history,” Eley explained.

“We wish him all the best. And I can’t wait to see him somewhere and sit down for a beer and a chat.”

With this new layout, the plan remains the same: allow for the easy formation of sim racing leagues and communities.

The next step in the plan is an evolution of the ranking system, which works on several different racing platforms. The updated version has been tested and will be publicly presented in the Moza-supported championship mentioned above.

Simracing.GP announces league and podcast collaboration with Moza Racing

“The top 32 teams that register based on their SGP rank go into the top split,” said Terry.

“Everyone on the grid will be able to race against people who have the same skills. It’s a little bit different [to other services]The Moza Championship are team-based splits. For a team of three, all SGP ratings are taken divided by three, and the same goes for any other team that has entered.”

“From the second round, the teams could find themselves in a different division, since the division is calculated per round in which the participants are in the overall standings,” emphasized Eley.

“We constantly monitor esports competitions and talk to the community. What we’re trying to avoid here is that in the final round of the competition there are only ten cars per grid because the split was set at the start and has stayed the same “Throughout the championship,” Terry said.

Of course it will not stay here …

“We’ll be refreshing some projects that we’ve done year after year, but there will also be a lot of new things on the way,” Eley said.

“What you won’t see is a tournament that has a random logo on it for no apparent reason as our sole concern is to improve the entire industry.

“Our communities help us shape the ideas we are working on and also what we have already implemented. It’s very important to us to reach other parts of the sim racing world that we’re not currently active in, and that’s an important development step at the moment.

“It’s a high priority, as is improving existing tools and bringing even more tools to communities.”

Simracing.GP will again host the Next Level Racing GT3 Cup in 2023

“We have a strong team that can move forward with SGP. Our main concept was to create a community of sim racing friends and we will be adding many new tools to the community soon,” continued Vaiciunas.

No matter what new features or offerings are on the horizon, the lasting impression with Traxion.GG is that this squad of sim racers is as committed to empowering communities as ever. Those moments on the track that you can share with friends, that sense of pride when you finish first in a league or just beating someone who is ranked higher than you. That’s what we’re all here for.

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